I was asked TO help promote ADIDA’S limited-time ‘superstar’ shoes.
Adidas and Champions, alongside collaboration with social media influencer Hanna Bronfman, hired me to paint a custom one-of-one pair of ‘Superstars’ as part of their campaign to launch a new limited edition version of their 70’s classic superstar shoes. This project included an Instagram takeover, where I connected with thousands of eager fans to run them through my creative process behind drawing my shoes! They would then get auctioned off to one lucky winner from their millions of followers.
The campaign was focused on finding your reason and season to shine, what makes you unique and out of this world! With that in mind, I wanted my shoes to seem other-worldly, filled with a collection of space-related iconography and color. Each shoe had a different drawing, making them truly unique.
Sketch Ideation
